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Originally Posted by grudk
Have to disagree. With higher fuel costs and the ongoing shift in popular culture (more pro-environment, anti-consumerism), Americans will be re-thinking what defines 'premium.'
The BMW and Mercedes models you mention were crap, BTW. M-coupe is a better comparison, and that certainly had/has a following.
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M coupe had a following . . . a small one.
But the M coupe was not an economy car style hatchback like the ones pictured above. (Largish rear side windows, real back seats, upright hatch).
Maybe a shift to more pro-environment will cause a huge shift that will outdo 50+ years of Americans' views on hatchbacks. Maybe. But I doubt it, at least not in the "Porsche level" price range.