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I patronize local stores that have good service. I *never* go there to check something out then go buy it online...unless I got terrible service. Almost all of my cycle gear was bought at local shops. I could have gone local to check sizing and then order online, but there are a few good shops that take their time and provide value so they get my business. Other things like tank bags that no one stocks I will order online.
Brick and mortar has to provide value-added. If they don't, they die. Part of that value is immediate gratification, but the other part should/could be professional salespeople who help you make an informed purchase.
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