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The startup costs for opening stores is huge.
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Actually, Starbucks has/had a machine like approach to building up new spaces/stores. (a buddy of mine was their land/space planner)
Starbucks did all kinds of saturation studies ...by simply opening stores. One place in Seattle you could see 5 stores.
I notice that only 7 Stores are being closed in Seattle. I'm guessing that most of the stores closing simply have not been worthwhile.