Quote:
Originally Posted by CurtEgerer
I'm not so sure Starbucks problems are directly related to the economy, are they? They simply did the market study for the $5 cup of coffee and proved it was viable. Then everybody read the study and copied them. Meanwhile, they continued to open more and more locations erroneously believing they had something unique  |
What I've read is saturation of the market hurt them. Not to mention the economy. If you can see three or more Starbucks from one place on the street, something is wrong.
I know an accountant who asks his clients who are having a tough time, "Do you go to Starbucks?" If they say yes, he tells them to stop going.