[Porsche-O-Phile]

One of our biggest clients is a major chain gym. Yes, they very deliberately go out of their way to ensure that as many people as possible either prepay or sign up for automatic recurring billing. They BANK on about 90% of the people who come in the door never going for more than a month or two. Free money. The remaining 10% are maybe 50/50 dedicated guys and "gym rats" that live there (you know the type).

New Years is a time of year the gym owners look forward to every year. They line up the lemmings "resolving" to get in shape and sit back and collect checks for nothing after about February/March in the vast majority of the cases.

Best "gym membership" is a pair of running shoes or a bicycle. No recurring costs.