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I told them 2 years ago, on this very forum, that they needed to start planning for the end of the SUV craze. Anyone with even a little bit of knowledge of the industry could see that coming. I guess no GM or Ford execs read this site? Too bad, could have saved them billions! (It really is amazing how stupid and irresponsible they were).
SUVs made no sense and were just a fad. The US makers began to believe their own BS marketing, I guess. That, and being addicted to the outrageous profit margins derived by taking cheap pickup truck chassis and mechanicals, basically welding on a shell, adding a fancy plastic grille and some leather in the interior, and charging $15K more than it's worth. You are only going to get idiots paying $40-$60K for a GM pickup truck for so long.
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