they should fire their
PR person on the grounds of being a complete fool
seriously, only geeks and freaks know about this thing...
they should put up a website, and let people register... get some advertising money out of it to help pay for future projects and what not...put up a "register now and win a free VIP ticket to the main event"
Winner get's a free plane ticket to be there when they fire that sucker...
winner can feel free to wear a tin foil hat , if that makes him feel more comfortable about it...
"stand right next to Steven Hawkins when the black hole becomes reality, if his theory turns out to be bogus... use your last seconds of reality to punch the bastard silly !! "