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Originally Posted by BReif61
Nail on the head. Plus you're asking people to do math ( math!) in their free time. Who cares if I can get 30% better milage, the fuel is 20% more expensive!!! 
Plus OEMs still have to deal with "diesel = dirty" mentality that most americans have, no matter the validity of it. |
Audi embarked on a nationwide tour last year, touting the benefits of diesel. I don't know what sort of impact that tour made on American consumer.
I do know our Prius-driving friends are waiting as well for the new diesels to arrive. I think they've also done the math, and figured out a diesel might be more economical than a Prius.
Oh, I've heard fewer engine parts is another benefit of diesel.