Here are some pics of a '50s spare tire tool kit for VW, made by Hazet. This type of kit was an option. The tools in it don't look like the tools in the kit in question, but maybe the tools in the bag kit were different anyway.
BTW, my father, a VW dealer since 1955 (and still going strong), said he used to offer this option for $25. Most people said no, too much money. They sell for $1000 today.