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I think there were two other issues:
1) Building a platform with so many cars (and all of the R&D and factory costs involved) when people tended to buy 3, maybe 4 of them
2) Creating artificial new "companies" (Saturn), which was nothing but an extended platform line, but had a huge cost to get running (all new advertising, dealerships, etc). At least when Toyota did it, they made the Scion line drastically different than their standard line, AND used existing facilities to sell them.
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Mike Bradshaw
1980 911SC sunroof coupe, silver/black
Putting the sick back into sycophant!
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