Quote:
Originally Posted by Joeaksa
Thats what happened with storerooms chock full of this wine that had been ordered for the airlines and not accepted, so it was sold off at a descent price and everyone got a deal.
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Sorry - that's an
urban legend.
TBC is a product of the industry's biggest sob - Fred Franzia and the Bronco Wine Company. Which is not in Napa (where he bought the Charles Shaw Label/name) but a chemical refinery-esq facility in Ceres (central valley). They produced 20 million
cases (that's 240 million bottles) of TBC in 2005.
One of the ironies is their Chardonnay recently won a big blind tasting. Which is either tribute to his "better living through chemistry" winemakers or what we term a "review bottling".
Ultimately, I'm really a big fan of TBC with respect to what it has accomplished - helping consumers become familiar with wine in a 750ml container with a cork and making it a beverage of choice. It's taken some the pretension out of wine which is a great thing.