[Don Plumley]

Franzia/Bronco is the Motor Meister of the wine world. As for him being a bad guy - when I have some time I'll link to you some newspaper articles. He's lost his license due to mislabeling varietals, insisted on calling wine made from central valley grapes from Napa - and lost at court case, etc. etc.
Making 20 million cases of wine is different from making 1000 cases of wine just as making 9 million cars is different from making 36,000 cars. From materials to process to niche markets - it's as different as can be.

Honestly, he has zero effect upon me or my winery. And I'm pleased that people like his wines, drink them, etc. If you find you prefer TBC to DRC, you've saved yourself tons of money. Drink what you like, like what you drink. That's the bottom line.