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Originally Posted by nostatic

Then again, there is that whole "perceived value" thing...

Now you are talking about the values that we put on things that creates illusion. Everyone has a set bias or emotional likes or dislikes on such a minute scale that it clouds the vision as to what is really there. The set of values includes our emotional like or dislike for things as simple as Pepsi or Coke. A like or dislike for Ketchup on a hamburger or even our like or dislike of hamburgers all together. All those small biases all presents us with illusion of what life is or what is important in life that blocks our vision of what is truly out there. Call it emotional clutter