I read Excellence monthly. Do not recall seeing your ad, but I usually skip ALL advertising the first time through, and just read the articles, etc.
Because my cars are 30+ years old, most of the stuff being sold in that mag is not of interest to me.
I do go back eventually & scan for products that are applicable to early cars, but I guess I have not done that with the latest issue yet.
Not sure if I am helping you or not..