I like the zig and zag approach; everyone is ziggin and I'm zaggin.
First, you figure out what "everyone" is doing, because usually the solution is to just do the opposite? Go against the flow. Me peeps calls me Mr.PMA; but I've been lurking and watching the masses.
We definately are in a strong correction, but my area hasn't seen a real turn for the worse. BC is probably one of the strongest Provinces in Canada right now, so that helps. Things are worse down East.
So I've got about half my current developed sub-division sold off and built and I want to stimulate some sales activity. I dont want to reduce my prices too drastically as I've worked hard to get the appraised values where they are, and I have recent sales where buyers could be disgruntled that I oversold to them?
So I decided to process a price reduction of about $30,000; which is knocking $10,000 off my lot prices and coming out with this campaign.....
I'll be launching this about the third week of January; but we've already processed it through MLS and our website and have started to receive calls. The bottom line is we're kicking in $20,000 towards the sale with this campaign and we can run it for as long as we want to without reducing the value of our homes. I've got 13 homes left to build, my bottom line goal for the first quarter is to generate 6 sales.
What do you think?
