My company's 2009 mantra is "It's all about the revenue. No excuses." No, I'm not making this up. This is the email signature of one of our VP's. Pretty telling that they had to wait until 2009 to start making revenue the main concern, rather than the other BS metrics they love to analyze. What's even crazier is that we're all looking at hugely increased revenue quotas for 2009, which is not going to be a good year for anyone in the
PR industry. 2008 wasn't great and these guys are expecting increases in 2009? Kidding me? Now I have to spend more time doing BS than the stuff that actually works. I think I have about three mos. before the axe falls, since that's how long I can skate on being below quota.