First some background. My company provides turnkey ecommerce and B2B exchange solutions to dealers of distributors and manufacturers. (ie we handle the transaction, dealers and/or distributors handle the fulfillment). Similar to an Amazon.com model we collect a txn fee when something sells.
Obviously the more traffic we can drive into our customers sites the better we do. Two questions are on my mind right now...
1. Regarding
SEO - How does one seperate the wheat from the chaff? There's a myriad of websites that offer everything from services to strategies around this, but I have yet to find anyone that offers
true qualitative analysis of results. (ie something beyond self-promotion)
2. Increasing average ticket. - Another clear driver of revenue is increasing the average total order value. Beyond "also boughts" what are
effective strategies for doing this.
Scott, as you suspect, a LOT of dropshipping going on, however the tide is turning as manufacturers and distributors are getting tired of swallowing the inventory carrying costs. This is part of what we're all about.