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Based upon what you have posted so far--it may be in the best interest of the business to change the name and stress the new ownership angle. The previous owner may have aleinated past customers through strange/boorish behavior. Upon seeing a new name/owner, folks may be inclined to give the "new" business a second chance.
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Eric
83 911SC/83 944
bunch of Honda 750s
69 Chevrolet C-20 Longhorn (family heirloom)
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