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I went the self-publish route. These days it is pretty easy - I used lulu.com. You have a couple of options. The "free" way is to just make it available there. Write, upload, tweak, finished. If you want it to be available more widely, you can either have lulu serve as the publisher or you can become your own publisher (I went that route). For $100 you get an ISBN number and you're then placed in the various distributor channels. Viola - you're published.
As for download vs. hard copy I agree with what CJ said. A significant percentage of the population prefers to hold something other than a computer. Plus screen resolutions still aren't up to snuff for long-term reading. Paper will continue for some time.
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