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If Porsche can sell that thing, the nameplate marketing cache is much stronger than I ever imagined.
I think people who are looking to spend $100,000+ on a high end sedan are generally going to look to the companies who have a heritage and history of producing high end sedans.
Both because those are well known as prestige sedans (not some gimmick from a sports car company), and also because they lack that station wagon look and that horrible, horrible rear end.
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