Quote:
Originally Posted by vash
what is the deal? why do the creators of a particular product decide to go with an infomercial rather than with a more mainstream approach of just getting the product onto store shelves? i dont know squat about marketing. did TIDE run infomercials back in the day, before they became a household name?
infomercials have that "snake oil" feel to them, for me. i do see some past infomercial products on the shelves now. orange glo, furniture polish is an example. just wondering..
cliff.
bored at work, waiting for a boring meeting to start.
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Every person in America knows Shamwow, knows Ginsu, knows OxyClean...but how many know their "mainstream" competitors?
Heck, OxyClean not only is now mainstream, it rode the front of the new "oxygen and/or citric cleaning agents" wave that has taken over.