[exitwound]

Treating one medium over another is dangerous. Woot also offers their products on their website too daily. I'm saying that exclusively having Pelican on Twitter or exclusively on Facebook is not effective for the reason you gave - some people don't use that medium. Spreading any sales/ads around the web should be done on any media available. I disagree bigtime with only offering a sale, say, through twitter, or through facebook only. Maybe to get potential new viewers who use Twitter to the website, offer first time purchase discounts or something. But use all avenues possible equally. I think that's why he chose Facebook (with its 200 Million users) to get a potential new audience through how Facebook shares its activity amongst friends. Good idea.