|
This should have no negative effect on GM car sales, since they aren't necessarily killing any cars, but just a name. If there are certain "pontiacs" they want to still make, they can still do it, and simply stick one of the remaining brand names on it.
The "ladder of names" strategy certainly seemed to work in the 50s, maybe even into the 60s. But it hasn't worked for at at least 30 years now.
|