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Originally Posted by onewhippedpuppy
Sad day. No longer will management be looking out for what's best for Porsche. Now it will be, what's best for VAG? .
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Not sure why you say this.
The management is, I'm sure, very much aware of the value of its brands and will see that that value is enhanced over time. There has always been a deep technical cooperation and cross shareholding between VW and Porsche. Currently Porsche owns 51% of VW—which is a rather absurd situation on some level.
Porsche and VW management have for some time engaged in all kinds of bickering that has been detrimental to the cooperation between them.
The merger should allow for a much better cooperation between them in future.
Look at Ferrari. Fiat is the best thing that ever happened to them.