Quote:
Originally Posted by onewhippedpuppy
What happens when you have multiple "house" brands that are all competing within the same market segment? Audi, Porsche, and Lamborghini could all potentially step on each other's toes. It makes very little sense to compete against yourself, just ask GM.
Fiat doesn't own another brand that directly competes with Ferrari. Alfa is the only one close, but their only performance car (8C) does not compete with any of Ferrari's products. Also don't forget the Ferrari was failing financially. Porsche is (was) a very profitable independent company.
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I'll agree to disagree. I think Porsche will be just fine.
As I posted above, I think the main reason for the merger was to try to make a dysfunctional family function somewhat better.