[imcarthur]

Not a bad marketing gamble. They know that customers perceive them as expensive. Market research has identified that problem long ago. They know that Subway is the leader - in identity, locations, turnover & value. And almost to saturation with all the combo mini outlets. And after all, they know that a sub is a sub.

So they 'invent' the Torpedo. Smaller. $4 to hit the value end of the market. Cheaper to bake & stuff since it's smaller. They bill it as a ciabatta for the upmarket clientele. In the commercial, it 'brims' with stuffings to look like a 'big' lunch.

Then they launch with a spot that hits all of the above & heaps of sexual innuendo to titillate the market.

An ad that is discussed is an ad that is successful.

Ian