Quote:
Originally Posted by nostatic
If it is so easy, you should give it a try. Top ad execs make serious money.
It never ceases to amaze me how people will downplay creativity and how difficult it is to create something. Same comments during the writer's strike.
There are good ads and bad ones. Some are brilliant (much of Chiat/Day's work comes to mind). Branding is incredibly difficult. The Nike campaign is clearly genius as it has become ingrained in society. It is more than just stringing three words together...
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Correct you are. What's more, to land a big account and that million bucks, you have to go in with your campaign ideas and well researched marketing strategy on your dime. I remember my dad working for weeks to get an account only to have the client select someone else.
If he did get a big account, as soon as a new VP in charge of sales was hired, out went the existing ad agency. Yep, piece of cake.
As a final straw, a couple of these "big accounts" didn't pay too swiftly. My dad got stiffed for a few hundred thousand for ads he had placed. He ended up closing the doors, selling the accounts to another agency and going to work for someone else buying media space for huge advertisers.
Then he died like a lot of ad execs before he could even draw a SS check.
sho nuff, piece o' cake.