[imcarthur]

The Carl's Jr ad . . .

Since it's a regional chain, they don't have the umph of the big guns. So they need to offer something different. How about burgers & eroticism? Hire a seriously sexy intelligent Indian (multi-cultural) woman who just happens to host a cooking show (not just a pretty face & not too too threatening to her gender). Have her walk through a market (think fresh) squeezing & fondling vegetables. They really should have included a cucumber. Have her sit on a brownstone’s steps (urban neighborhood) Make eating a burger erotic. A big burger. A big, juicy burger. Soft honey lighting. Include a bacon suck & a hamburger side lick (wow . . . just think about that move for a minute . . .).

Good ad. Well done.

Ian