Over the last month I have designed a new marketing campaign for unvintage. Its key points are eliminating big dealership hassle and saving money over big wholesale chains like Carmax (One price, no haggle). I did a ton of market research found out the best deals I could offer were of 07 BMW 328s, Inifiniti G35s, Volvo S60s, & Audi A4s. I can also locate these within 7-10 days in varying colors, but not specific hues (i.e. bmw's 15 different color blues, lol)
Started a big AdWords campaign using the following ad:
http://unvintage.com/fort-myers/used-luxury-cars/
Its a 1st crack at a new way to buy a car. Not sure how popular reaction will be. Talked to a few people already who love the idea of not going to a dealership.
I'm offering extended warranties on top of the transferable factory warranty.