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I certainly like the idea of your 'process'. If you can take the pain out of buying a car like carmax, but at a cheaper price and can still make money... more power to you.
Rethink your keywords to better match your ad campaign (better google 'quality score'). You aren't actually looking to target people just searching for "audi", so don't list that as an isolated keyword. i.e. "bmw, fort myers, used cars" is a different animal to google than ",bmw fort myers used cars,"
Keywords seem to ebb and flow in effectiveness, but you might as well do it right. PPC is quite the little puzzle.
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