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The old search engines were annoying in that they had way too much content/advertising/links on them. They missed the point that google hit- you go to google, and it loads instantly, because it is immensely simple. There is a box- you type in what you are looking for, and it searches for it, and returns clean and fast results. The superior algorithms that it used probably didn't even matter to most users- they were just sick of opening infoseek and looking for the box to type in their seach after waiting for it to load (remember, a lot of people were on dial-up, so reduced content made a big impact on load times).
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