http://www.storyofstuff.com/
All of the cardboard boxes and packaging material that comes out of my warehouse are re-used.
65% of my warehouse shelves My desk, my pallet jack, myhandtruck, picking karts
file cabinets are "re-used"
My largest competitor has 100% new boxes,and packing shelvse desks etc BUT the company use recycled and solar etc. and claims that it's the "greenest" company in the bicycle biz.