[Porsche-O-Phile]

The F150 has been successful in terms of sales to date but honestly I think it represents very short-term thinking. The demand for pick-em-up trucks in the USA has been driven in large part by the housing bubble (everyone and their brother becoming "fix-up guys" and "flippers"). Everyone who'd ever swung a hammer in their life was hanging out shingles as a residential subcontractor and needed a pick-em-up truck to complete the image. A big part of the sales right there.

Not saying they're bad trucks necessarily, just representative of a product propped up by artificially inflated demand.

No construction = no work = no demand for pickups. Not much anyway. The F150's best days (sales-wise) are very likely behind it although there will always be a niche market for fleet vehicles and the like (think DPW trucks, etc.)