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Marketing 101. People think everything is on sale so they buy before its too late. Missouri had such a problem with this type of marketing that there is now has a law against it. If you say you are going out of business then you actually have to. There were furniture companies going out of business for years and kept restocking the shelves.
Furniture has a 100-500% markup. List everything half off and you are still making 50%.
My brother in law is a furniture dealer. I get everything at cost. My wife found an entertainment center she really liked listed at almost $5,000 at a local store, wholesale cost was around $1,100.
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Randy
'87 911 Targa
'17 Macan GTS
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