I'm renting a Wrangler X (base model) in Arizona at the moment and I am pretty impressed with it. To be honest it is refreshing to drive something modern that is built with a purpose in mind other than trying to satisfy everyone with a license. It has performed very well off road and I would consider owning a Rubicon model myself.
I own an early Bronco so I pains me to say it but the new Wranglers have no competition in today's market.