Ditch the gel-seat, put a proper saddle on it. Check out
http://www.pricepoint.com for good cheap gear.
Also check out Chamios Butt'r, Dznuts, etc...
As mentioned above:
- Is your saddle level or pointed upwards? I ride mine pointed downwards, put the pressure on the buttbones
- Also, I ride a cheap hard saddle with basic roadie shorts from Performance Bikes, never had a problem