Quote:
Originally Posted by legion
The reason for "call in the next ten minutes" is because that 800 number will be re-used on another channel for a different commercial spot in 10 minutes.
They track which commercial spots brought in the sales by having dozens of different 800 numbers--basically a unique on for each spot that runs at a given time. They have to re-use the numbers throughout the day. They urge you to call in "now" because if you wait, they can't accurately track which sales went with which commercial.
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I'm not buying it - the explanation above, that is. Maybe when these product ads first hit the airwaves (back in the 60's or 70's possibly), I would think that was necessary, but these days - I don't think so. And I suspect that most of those 800 phone numbers lead directly to the same call center - betcha you can call the Shamwow number and order a Slap Chop no problem.
Oh, and speaking of Shamwow - my wife's a teacher - and one of her students said that a friend of her's parents bought the Shamwow and decided to test it by pour liquids all over their living room carpet and using the Shamwow to soak it up. Well, after their expensive carpet cleaning bill they determined that the Shamwow wasn't that 'wow' afterall. True story.
-Z-man.