Quote:
Originally Posted by Rick Lee
I do not get Twitter. I guess it's fine for personal use, but I cannot see why it's the holy grail of communications among PR professionals. I went to a luncheon yesterday that was all about Twitter. I just don't get it. Why the hell would anyone care what I had for breakfast or that I'm going to get a haircut? That's BS even for friends and family. But it's completely inappropriate to be talking to people about as part of my job or on a client's behalf. The whole world's gone mad. |
My webmaster, Eric, tweets on behalf of the company.
When used correctly it's a great tool.
Our VP of Marketing found out about it and got all hot and bothered. (I suspect because I trumped him on it and he had egg on his face when the CEO enquired.)
He made a play to take it over and I told them under no circumstances. He was free to start up another account if he wanted.
We have built a loyal following of people that trust what Eric shares with them. They know it's not Marketing/
PR hype.
We do "insider" give aways and scoops on upcoming stuff.
Makes them feel part of what we are doing. They eat it up.