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Dog-faced pony soldier
Join Date: Feb 2004
Location: A Rock Surrounded by a Whole lot of Water
Posts: 34,187
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They've come a long way from their beginnings in the 1980s with the Excel econobox POS...
Following the Japanese car company playbook - establish yourself in the target market for 15-20 years by selling reliable (albeit boring) cars, then roll out the ones that beat the domestics for design, price, performance, reliability, economy and everything else.
While US manufacturers were busy rebodying pickup trucks and selling them for $20,000 more than they ever should have been with no "exit strategy" or plan to retool for the end of the SUV craze, the Japanese were working on things like this. No wonder they've whipped our asses.
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A car, a 911, a motorbike and a few surfboards
Black Cars Matter
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