[Heel n Toe]

Can someone tell me why it's now Syfy?

I really don't like that... it's like just one more instance of the dumbing down of society or something... just bothers me. Thru instead of through. Lite instead of light.

Wait... no reason I can't Google it myself...

One big advantage of the name change, the executives say, is that Sci Fi is vague — so generic, in fact, that it could not be trademarked. Syfy, with its unusual spelling, can be, which is also why diapers are called Luvs, an online video Web site is called Joost and a toothpaste is called Gleem.

“We couldn’t own Sci Fi; it’s a genre,” said Bonnie Hammer, the former president of Sci Fi who became the president of NBC Universal Cable Entertainment and Universal Cable Productions. “But we can own Syfy.”

Another benefit of the new name is that it is not “throwing the baby away with the bath water,” she added, because it is similar enough to the Sci Fi brand to convey continuity to “the fan-boys and -girls who love the genre.”

Ms. Hammer and her successor as Sci Fi president, Dave Howe, said they had sat through many meetings over the years at which a name change was debated.

The principal reason the idea kept coming up, Mr. Howe said, was a belief “the Sci Fi name is limiting.”

“If you ask people their default perceptions of Sci Fi, they list space, aliens and the future,” he added. “That didn’t capture the full landscape of fantasy entertainment: the paranormal, the supernatural, action and adventure, superheroes.”

That became more important as Sci Fi expanded its program offerings into those realms, Mr. Howe said, with series like “Destination Truth” and “Ghost Hunters.”
More here: http://www.nytimes.com/2009/03/16/business/media/16adcol.html?_r=1

I still don't like it.