[The Gaijin]

"Last year, Toyota offered to buy back 1995-2000 model year Tacoma pickups whose frames were rusted beyond repair. The buyback -- 1.5 times the Kelley Blue Book price -- applied to pickups in 20 cold weather states.

Toyota also agreed to apply supplemental corrosion treatment and inspect and replace frames if necessary on 2001-04 Tacomas in cold weather states, but not to buy them back.

In total, Toyota extended the warranty to 15 years and unlimited miles on more than 1.4 million 1995-2004 Tacoma trucks..."

Doing the right thing gets you punished. Apparently, Toyota spent too much money on the recall and not enough with lobbists.