Quote:
Originally Posted by Jeff Higgins
That's too bad. I hope someone picks up Buell and runs with it; it could be, in the long run, that severing ties to H-D will turn out to be the best thing that ever happened to them. Assuming they can find a buyer.
MV Agusta has long been a vastly overpriced joke. That level of fit, finish, performance, and engineering can be had for a fraction of the cost from any number of other brands. I was rather surprised to see H-D buy it in the first place.
They sure dropped them like a hot potato, didn't they? Probably once they got a really good look inside the company, its management, its books, its facilities, they saw what a hopeless mess they had purchased.
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As I read the story on AOL that ain't a posssibility. See this quote:
"Buell represented the company's foremost attempt to break out of the cruiser mold. Harley bought the name and product of inventor Erik Buell in 2003 with the hope of breaking into new markets, including sport (high performance) and standard bikes. However, a lack of acceptance by the company's dealer network and inadequate investment in building the brand kept Buell from finding any real traction.
According to CFO John Olin, the Buell brand is not accounted for separately on the Harley-Davidson books, and therefore the company has chosen to kill it rather than sell it off. Another explanation might be that the brand has little to no value."
They're just axing it while selling off MV Augusta.
Sad.