|
If you'd come to me with the identity kit you currently use before you'd launched the website, I would have said, "Porsches aren't funny. Owners of these cars buy them (whether or not they're willing to admit it) to project power, exclusiveness and individuality." I would have gone for a graphic identity that reflected that, and didn't draw so much attention to itself.
But being that things are the way they are, I say: stay the course. The graphic is fine (although a red car might be better). Pelican has very widespread brand name and even graphics-related brand identification, now -- and that's worth its weight in gold.
Put more simply: it ain't broke, so I wouldn't agonize too much about fixing it.
|