[BlueSkyJaunte]

Once you've established brand name recoginition you've gotta stick with it.

Look at Intel, for instance: Pentium. How ridiculous is that name? They called it the "Five-ium" because a court ruled that they couldn't trademark a number (after 486). Ten years later they're still using the same silly name, with numbers tacked onto the end. Pentium IV? What is that? Nineium???

Yet, that's what people remember: Pentium.

Now I'm not saying "Pelican Parts" is silly...in fact it "falls trippingly from the tongue" (yes, that's a misquote). And Mr. Pelicano is a decent mascot. It's not like he's a talking Chihuahua or anything.

Milk it for all it's worth.