Wait and see... should be interesting. After all, the Chairman of VW's Supervisory Board, Ferdinand Piech, has a remarkable history having presided over some of the greatest sports and racing cars of all time, including the Porsche 917.
My prediction is that Porsche (as a unit of VW) will eventually lose its title as the brand with the biggest profit margins in the car industry. However, I also think in a few years time that cars with the Porsche emblem could become much more interesting to sports and racing enthusiasts.
From Wikipedia:
After making mainly small 2000 cc race cars that were supposed to be closely related to road cars, Porsche made a risky investment by unexpectedly building twenty-five 5000 cc Porsche 917, surprising the rule makers at the FIA. Even Ferrari had needed to sell his company to Fiat before making such a move. Always thinking big, Piëch started development of a 16-cylinder engine for the Can-Am series. It is probably no coincidence that his grandfather had developed a famous supercharged 16-cylinder engine for the Auto Union racing cars in the 1930s. Piëch was denied the chance to complete it, as a turbocharged version of the existing 12-cylinder was simpler, more powerful and very successful. Three decades later as CEO of Volkswagen Group, Piëch insisted on the very ambitious Bugatti Veyron, with a turbocharged W16-cylinder, 987 horsepower (736 kW) and 407 km/h (253 mph) top speed. These figures are higher than those of the Porsche 917, and most current racing cars.
Markus
'80 SC Targa