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RPKESQ RPKESQ is offline
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Join Date: Jul 2005
Location: France
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I voted for the Omega. The Swiss watch industry is extremely price-point controlled. Ignoring "killer deals" the retail price reflects several attributes of any given new watch.

1) Cost to manufacture. If truly made in Switzerland (not all Swiss Made labelled watches are) the labor and material cost is fairly uniform for the same skill level and material.

2) Some cost is advertising. This is not wasted, needless cost to the consumer as it raises the public awareness and demand for a watch. Therefore resale value is increased to the consumer. Rolex is the undisputed king in this regard. Rolex produces few cutting edge or advanced designs. But they have spent a fortune on two areas, case finishing and advertising. They are the king of mass produced watch resale value because of it.

3) Residual value. See above

4) Design costs. The CoAxial movement is a monumental improvement in basic watch design (up there with a tourbillion). It does take more effort to produce than a simpler movement.
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Old 01-07-2010, 10:13 AM
  Pelican Parts Catalog | Tech Articles | Promos & Specials    Reply With Quote #13 (permalink)