Quote:
Originally Posted by lm6y
Javadog keeps hammering about those of us with the money are who the performances are aimed at. Wrong-o my friend. There is a "re-discovering" of the old bands by people my son's age, just like we "re-discovered" what our parents listened to. The Who were there to keep these younger eyes on the tube, so the next high dollar commercial wouldn't be missed, PERIOD!
If we were the target audience, there would have been a lot of Home Mortgage, Viagra, Lipitor, and for some of us, Depends commercials on during the SuperBowl.
They are targeting the 21 - 30 year olds who don't have 20, 30 or sometimes even 40 years of brand loyalty. Deal with it.
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I don't know how old your son is but mine are 18 and 27. My kids know all of the classic rock bands; they just choose not to listen to them, for the most part. There's no "re-discovery," they've grown up with them. Kids today aren't like we are. They are looking to the future. The past is of litle interest to them. My youngest son is a drummer. He won't even listen to bands that he played non-stop 5 years ago. He's moved on.
Here's a breakdown of the demographics of a superbowl audience. The figures aren't for this year; they are just what I could find on the 'net:
GENDER
Men 61%
Women 39%
AGE
Age 18-24 12%
Age 25-34 19%
Age 35-44 23%
Age 45-54 19%
Age 55-64 12%
Age 65+ 15%
RACE
White 83%
Black/African American 12%
Asian 2%
Other race 3%
Spanish/Hispanic origin 9%
MARITAL STATUS
Married 60%
Never Married (Single) 23%
Widowed/Separated/Divorced 17%
EDUCATION
Less Than High School Graduation 8%
High School Graduate 31%
Some College (1-3 years) 37%
College Graduate+ (4 years college or more) 24%
EMPLOYMENT STATUS
Employed Full-Time (35 hours or more) 61%
White Collar 49%
Blue Collar 23%
Professional/Managerial Occupation 25%
HOUSEHOLD INCOME
Under $25,000 14%
$25,000 - $50,000 36%
$50,000 - $74,999 21%
$75,000+ 29%
If my kids were the target audience, the advertisers are in trouble. My 18-year old has no money, is still in school, skipped the whole halftime show and watched the game while doing other things on his iPhone. My 27-year old has lots of income but is so tight he squeaks when he walks. He only buys something when he can get a smoking deal on it. Period. He watched only the first half of the game, also blew off the halftime show, as did his fiancee.
My brothers and I watched the whole enchilada, start to finish, including the pre- and post-game crap, along with our wives and friends. I know this is just one sample but I'm not betting on the younger generation to carry the load. Their attention spans are just way too short.
For what it's worth, I have yet to need a home mortgage, Viagra, Lipitor, or Depends so I'll keep you in my prayers.
JR