[m21sniper]

Originally Posted by javadog

I don't know how old your son is but mine are 18 and 27. My kids know all of the classic rock bands; they just choose not to listen to them, for the most part. There's no "re-discovery," they've grown up with them. Kids today aren't like we are. They are looking to the future. The past is of litle interest to them. My youngest son is a drummer. He won't even listen to bands that he played non-stop 5 years ago. He's moved on.

Here's a breakdown of the demographics of a superbowl audience. The figures aren't for this year; they are just what I could find on the 'net:

GENDER

Men 61%
Women 39%

AGE

Age 18-24 12%
Age 25-34 19%
Age 35-44 23%
Age 45-54 19%
Age 55-64 12%
Age 65+ 15%

RACE

White 83%
Black/African American 12%
Asian 2%
Other race 3%
Spanish/Hispanic origin 9%

MARITAL STATUS

Married 60%
Never Married (Single) 23%
Widowed/Separated/Divorced 17%

EDUCATION

Less Than High School Graduation 8%
High School Graduate 31%
Some College (1-3 years) 37%
College Graduate+ (4 years college or more) 24%

EMPLOYMENT STATUS

Employed Full-Time (35 hours or more) 61%
White Collar 49%
Blue Collar 23%
Professional/Managerial Occupation 25%

HOUSEHOLD INCOME

Under $25,000 14%
$25,000 - $50,000 36%
$50,000 - $74,999 21%
$75,000+ 29%

If my kids were the target audience, the advertisers are in trouble. My 18-year old has no money, is still in school, skipped the whole halftime show and watched the game while doing other things on his iPhone. My 27-year old has lots of income but is so tight he squeaks when he walks. He only buys something when he can get a smoking deal on it. Period. He watched only the first half of the game, also blew off the halftime show, as did his fiancee.

My brothers and I watched the whole enchilada, start to finish, including the pre- and post-game crap, along with our wives and friends. I know this is just one sample but I'm not betting on the younger generation to carry the load. Their attention spans are just way too short.

For what it's worth, I have yet to need a home mortgage, Viagra, Lipitor, or Depends so I'll keep you in my prayers.

JR

My 18yo girlfriend really likes classic rock and 80s metal.