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The industry is a funny beast, and unless you're in/around the whole thing it is hard to comprehend. They love certain "causes" but also like to send "messages." Cameron has a huge ego (even by Hollywood standards) and he is rather infamous for not really respecting writers or actors. He also has set a budget standard that is unsustainable. As such there are those that want to take him down a few notches. Hence Avatar winning a few minor awards, but other films winning the big ones.
Also there is the whole "first woman director" winning angle. Of course the most ridiculous moment was Mo'nique saying that she did what was right instead of what was popular. Yeah, right...
Best moment? The winner for best original score (for "Up") talking about how his parents never told him that making movies as a kid was a waste of time, and encouraging kids to do creative things.
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