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There goes the brand, again. The 1-series and now fwd are turning the bmw brand into something like the mustang brand of the mid 70s-80s--remember the Mustang II?
Yes, they'll probably get more young folk buying their cars but it will erode their market position for the luxury sedan buyers, eventually.
Kind of like the reverse of VW and their luxury sedan (name?). Who wants to spend 90k on a brand that's known for cute bugs with daisies in the cupholder when they could buy a bmw or audi or mb that's serious about performance sedans?
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Warren Hall (Early S Man), 1950 - 2008
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2006 Tri D675 Scorched Yellow
2006 Ducati Sport Classic mono SOLD
1979 SCWDP #0020 Talbot Yellow SOLD
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